Press Release
February 7, 2007

Local Florist Implements Award-Winning VIP Customer Rewards Program

Forest Lake Floral, Gift and Garden, one of the areas premier florist, has obtained the exclusive rights to use the Society of American Florist’s 2006 Marketer of the Year VIP floral membership program. This unique program is provided FREE of charge to their customers. Each VIP member receives a beautiful full color floral VIP Advantage Card for their wallet or purse, a FREE bouquet of flowers and a VIP member discount program where members "Never Have To Pay Retail" for their flowers again!

VIP members also receive 1st notification of exclusive, special floral promotions during floral events such as Valentine’s Day, Mother’s Day, Thanksgiving, Christmas and several other holidays. The program offers a FREE newsletter each month talking about new floral trends, the meaning of flowers, D-I-Y floral design tips, research on the impact of flowers when building intimate relationships, how flowers increase creativity in the work place and many other interesting articles from industry leaders.

Corey Roberts said, "Our decision to offer this, one of a kind, floral membership program was simple. It gives our best customers the personal service they do not receive when dealing with out-of-state or large virtual flower companies such as 1-800-Flowers, FTD.com or ProFlowers. We find that our customers would rather deal with local, brick & mortar florists where they can speak directly with the owner or a specific floral consultant than to go off into cyberspace when sending such a personal gift of flowers to a loved one, business associate or family member."

Forest Lake Floral, Gift and Garden is located at 508 South Lake St, Forest Lake, MN 55025. When you have a need to send flowers, why not send them from the premier florist in YOUR County. Just call 651-464-2134 or visit their website at www.forestlakefloral.com.